For My Canine Counterpart, the focus was creating a brand that felt as intentional as the work behind it. Founded by Johnna Holland, the business centers around building clearer communication, structure, and a stronger relationship between dogs and their owners.

We developed the brand’s visual direction and supporting marketing materials to reflect that philosophy, carrying the same look and feel across the website, social media, and print pieces.

The result is a polished, recognizable brand that feels true to Johnna’s approach and gives My Canine Counterpart room to continue evolving.